Visitor Targeting Package Unveiled

London-based Intellitracker Ltd has launched Visitor Profiler, a suite of behavioural targeting tools for profiling and segmenting web site visitors based on their actions.

The new package, available to users of the existing Intellitracker Enterprise, uses the firm’s considerable exeprience of providing bespoke site visitor data to third party applications, and puts the process in an out-of-the-box package, which it says avoids ‘expensive implementation’ and delivers real results quickly and simply. Segmentation can use any combination of search terms used, content viewed, products purchased and activities performed.

The package integrates with leading email and CRM systems such as Magellan, CreatorMail and CommuniGator, and can also feed into complex propensity models.

David Hudson, Director of Sales and Marketing at Intellitracker, comments: ‘Visitor Profiler enables a business to target marketing messages specifically to those visitors most likely to engage. The result is better email open rates, better campaign response and dramatic improvements in conversion rates.’